BizWax
Blog

Marketing insights for startups

Practical guides, honest advice, and real numbers. No fluff.

At a Glance

BizWax shares practical marketing knowledge for startups with $1M+ revenue. Our articles cover PPC budgets, agency selection, campaign optimization, and growth strategy — based on managing €3M+ in annual ad spend across Google, Meta, LinkedIn, and TikTok.

Abstract visualization of startup advertising budget planning and Google Ads cost optimization
PPC7 min read

How Much Should a Startup Spend on Google Ads?

A practical guide to Google Ads budgets for startups. Learn how to set your first budget, what to expect, and when to scale.

Startup founder looking at flat sales charts on a laptop, puzzled expression
Product Marketing7 min read

Why Your Product Isn't Selling (It's Not the Product)

Great products fail without great positioning. Here's how to fix your messaging so buyers actually understand why they should pick you.

Content marketer reviewing and editing AI-generated text on a monitor
AI Content8 min read

How AI Content Actually Works (And Where It Falls Short)

A practical look at AI-assisted content creation. What it's good at, where it fails, and how to use it without sounding like a robot.

Illustration comparing in-house marketing team versus agency outsourcing
Strategy8 min read

Agency vs In-House: Who Should Run Your Ads?

A honest comparison of hiring an in-house marketer versus working with an agency. Real costs, trade-offs, and when each option makes sense.

Marketing professional working on a laptop with automation workflows and dashboards visible
Automation6 min read

5 Marketing Tasks You Should Automate Today

Stop doing manually what a workflow can do in seconds. Five high-impact marketing automations any startup can set up this week.

Visual timeline showing 90-day onboarding journey with a marketing agency
Strategy6 min read

Your First 90 Days With a Marketing Agency: What to Expect

A realistic timeline of what happens when you hire a marketing agency. Week by week breakdown so you know exactly what to expect.