BizWax
Our Services

Five services. One team. Full focus.

PPC, product marketing, AI content, strategy, and automation — all from the same senior team that knows your business inside out.

At a Glance

BizWax offers five core marketing services: PPC advertising across Google, Meta, LinkedIn & TikTok; product marketing & positioning; AI-powered content production; data-driven marketing strategy; and marketing automation with n8n, Zapier & custom integrations. Every engagement is led by the founders.

Pay-Per-Click Advertising

We manage over €3M in annual ad spend across every major platform. Our approach combines rigorous data analysis with creative testing to find the combinations that deliver real ROI. From keyword research to landing page optimization, we handle the full funnel.

Pay-Per-Click Advertising — Performance-driven campaigns across Google, Meta, LinkedIn, and TikTok that turn ad spend into revenue.

What's included

  • Google Ads (Search, Shopping, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads for B2B
  • TikTok & emerging platforms
  • Landing page optimization
  • Conversion tracking & attribution

Product Marketing

Great products fail without great positioning. We dig deep into your market, competitors, and customers to find the angle that makes your product irresistible. From launch plans to ongoing campaigns, we make sure buyers understand why you're different — and why it matters.

Product Marketing — Turn your product into the obvious choice. We build the messaging, positioning, and go-to-market plan that makes buyers pick you.

What's included

  • Market research & competitive analysis
  • Positioning & messaging frameworks
  • Go-to-market strategy
  • Launch campaigns
  • Customer persona development
  • Sales enablement materials

AI-Powered Content

We build custom AI content pipelines that produce blog posts, social media, email sequences, and more — at a fraction of the time and cost. Every piece is human-reviewed and optimized for SEO and engagement.

AI-Powered Content — Get 5–10x more blog posts, social content, and emails — without hiring writers. AI-assisted, human-reviewed, on-brand.

What's included

  • AI-assisted blog & article production
  • Social media content at scale
  • Email sequence creation
  • SEO-optimized content strategy
  • Brand voice calibration
  • Human review & quality assurance

Marketing Strategy

Before spending a single euro on ads or content, we build the strategic foundation. We analyze your market, define your ideal customer profile, map the buyer journey, and create a channel strategy that tells you exactly where your budget will have the biggest impact.

Marketing Strategy — Know exactly where to spend and why. We build the strategic foundation before a single euro goes to ads or content.

What's included

  • Marketing audits & opportunity analysis
  • Channel strategy & budget allocation
  • Buyer journey mapping
  • KPI framework & dashboards
  • Quarterly planning & optimization
  • Competitive intelligence

Marketing Automation

We design and build custom automation workflows using n8n, Zapier, and custom integrations. Lead nurturing, reporting dashboards, CRM syncing, AI agents — we automate the work that's eating your team's time so they focus on what actually grows the business.

Marketing Automation — Stop doing manually what a workflow can do in seconds. We connect your tools and automate the repetitive stuff.

What's included

  • Workflow design & implementation
  • n8n & Zapier automations
  • CRM & tool integrations
  • Lead scoring & nurturing
  • Automated reporting & alerts
  • Custom AI agent workflows
FAQ

Frequently Asked Questions

What does a PPC agency do?
A PPC (Pay-Per-Click) agency manages your paid advertising campaigns across platforms like Google, Meta, LinkedIn, and TikTok. We handle everything from keyword research and ad creation to bid management, A/B testing, and conversion tracking to maximize your return on ad spend.
What is product marketing and why do I need it?
Product marketing bridges the gap between your product and your customers. It includes positioning, messaging, competitive analysis, and go-to-market strategy. Without it, even great products struggle to find their audience.
How does AI-powered content work?
We build custom AI content pipelines that produce blog posts, social media content, and email sequences at scale. Every piece is human-reviewed for quality, optimized for SEO, and calibrated to your brand voice. You get 5–10x more content output without sacrificing quality.
What's included in a marketing strategy engagement?
Our strategy service includes a full marketing audit, competitive analysis, ideal customer profile definition, buyer journey mapping, channel strategy, budget allocation, KPI frameworks, and quarterly planning. It's the foundation that makes every other marketing activity more effective.
What kind of marketing automation do you build?
We design workflows using n8n, Zapier, and custom integrations — things like lead scoring, automated email nurturing, reporting dashboards, CRM syncing, and custom AI agent workflows. The goal is eliminating manual work so your team focuses on high-impact activities.
Can I hire BizWax for just one service?
Absolutely. Many clients start with PPC management or strategy, then expand to other services as they see results. Each service works standalone, though they're even more powerful combined.

Let's build something that works

Book a free 30-minute strategy call. We'll look at your marketing together and show you where the real opportunities are. Just a conversation — no pitch deck.

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